An asset purchased to generate income or appreciation is referred to as an investment. The term “appreciation” describes a rise in an asset’s worth over time. When a person buys a product as an investment, they do not intend to use it right away; instead, they plan to use it to make money later. The present study is designed to identify the factors that influence investors in various financial market investment outletsVaranasi Stock. Data are collected from 100 samples of individual retail investors from Bardoli City using a well-structured questionnaire. The data are analysed using appropriate statistical techniques. Results showed that risk is one of the several topics related to investing in various investment avenues that have been examined in terms of investor’s attitudes and views. Women are less likely to invest than men. Those with lower income levels are more likely to invest their money in various types of investments than those with higher income levels. Since tax rates are always increasing, most people invest to reduce their tax burdenIndore Investment. Most of the respondents keep their money in banks. There is a need for periodical advertisements of investment avenues to maintain investor’s confidence. It is observed that the main investment objectives of investors are growth and income from investments made.
Jaipur Stock
